This adage aptly outlines the intent of creating the RethinkingUX Publication. We all know, knowledge is increased by sharing and not by saving & Rethinking UX Publication is a step in the same direction. Share knowledge to gain knowledge. RethinkingUX Publication provides you a platform to share your professional expertise, talk about your unique skill sets, exchange your experience, learnings & knowledge. The platform also gives you an opportunity to interact with the community, improve your personal brand, learn from the community and grow together.